Sarah Jordan, CEO Mastermind Toys on taking this innovative retailer to the next level, and Jason Goldberg CCSO at Publicis talks mastering eCommerce in the COVID-19 era

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada, and with the support of Astound Commerce.

"Modern commerce is complex and leaders need to look beyond web and marketing tech to understand the complete customer experience. The Astound Commerce Maturity Assessment lets you self-evaluate the state of your business against modern commerce demands. Visit astoundcommerce.com/maturity "

On this episode we meet Sarah Jordan, CEO of Mastermind Toys.   We talk about her arrival to this innovative retailer in early January just prior to the beginning of the COVID-19 crisis, growth strategies pre-and post pandemic, and how a skilled team of merchants, marketers and operators are working every day to bring parents coast to coast solutions for learning and play.

Next we’re off to Chicago for a wide ranging conversation with one of the most informed and experienced voices in North American eCommerce retail - Jason Goldberg, Chief Commerce Strategy Officer at Publicis and host of the great Jason & Scot podcast.  We deep dive into eCommerce platform development, whether the mobile gap is a feature or a bug, the great acceleration and tips for retailers.

But first, lets check in with Sarah, live from Toronto

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Thanks to Sarah and Jason for being my guests and for Astound Commerce for their support of this episode.  If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform,  rate and review, and be sure and recommend to a friend or colleague in the retail industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn

Until next time, have a safe week!

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.