Inside The Stream Nielsen & Gracenote SVOD data, YouTube Extends TV Lead
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May 30, 2025 Discover the latest Nielsen and Gracenote data unveiling the effectiveness of SVOD libraries. Dive into the surge of sports programming on streaming platforms, with Amazon leading the charge. Explore the dynamic viewing habits across major services, spotlighting YouTube's growing audience engagement. Learn about the shifting landscape of children's content as beloved shows change hands. Lastly, uncover the rise of AI in video generation, specifically how it's reshaping content creation while navigating the challenges of misinformation.
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SVOD Sports and Production Insights
- SVOD services vary significantly in sports and production geography commitments.
- Netflix shows strong international production, less reliant on U.S. studios compared to others like Disney or Paramount Plus.
SVOD Genre Variances Unveiled
- SVOD genre composition differs markedly: anime is abundant on Netflix and Disney+ but absent on Apple TV+ and Paramount Plus.
- Science fiction is more prevalent on Apple TV+ than on Netflix or Paramount Plus.
YouTube Tops Streaming Viewership
- Streaming accounts for 44% of total TV viewing; YouTube leads streaming viewership by distributor with 12.4% share.
- YouTube's lead is expanding over Disney and Netflix, reflecting its dominance in connected TV and Shorts content.