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Nielsen & Gracenote SVOD data, YouTube Extends TV Lead

Inside The Stream

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Streaming Landscape Unpacked

This chapter explores the landscape of content production across major streaming services, particularly focusing on Netflix's global output and Amazon's market dominance. It analyzes genre trends, viewing habits, and the quality of content available on different platforms, while also considering the significant influence of nostalgia on viewership. Key statistics from Nielsen highlight the evolving viewership dynamics, placing YouTube at the forefront of audience engagement.

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