Research @ Citi

Episode 31: Snack Attack — The U.S. Migration to a Healthier Diet

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Apr 23, 2025
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INSIGHT

Pandemic Boost Then Market Share Decline

  • Large food companies gained market share during the pandemic due to resilient supply chains. - Post-pandemic, they face volume declines and are losing market share despite price promotions.
INSIGHT

Multiple Drivers of Consumer Shifts

  • Multiple factors drive volume declines, including income pressure on low-income households. - Healthier eating trends and GLP-1 drugs also shift demand away from traditional snacks.
INSIGHT

Health Trends Boost Scratch Cooking

  • Scratch cooking and meals have gained share as people adopt healthier lifestyles. - GLP-1 users mirror dieters, boosting demand for fresh ingredients over prepared foods.
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