TED Tech
What's the point of digital fashion? | Karinna Grant
Apr 5, 2024
Karinna Grant, digital fashion entrepreneur, discusses dematerialized wardrobes, NFTs, and augmented reality in fashion. Luxury brands dive into virtual fashion. Digital fashion revolutionizes sustainability and design with limitless creativity and innovative interactions.
13:40
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Quick takeaways
- Digital fashion blurs reality, surpassing $30 billion with Gen Z driving market trends and sustainability.
- Dematerialization reshapes fashion industry with luxury brands like Vuitton blending gaming and NFTs for royalties.
Deep dives
Rise of Digital Fashion
Digital fashion has evolved from early video games to Second Life, Sims, and Fortnite, blurring the lines between digital and reality. With digital fashion surpassing $30 billion in 2021, Gen Z leads the market by spending significant amounts on clothing for avatars. Innovations like virtual fashion shows and collections are changing how fashion trends are predicted and sustainable production methods are discovered.
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