What's the point of digital fashion? | Karinna Grant
Apr 5, 2024
auto_awesome
Karinna Grant, digital fashion entrepreneur, discusses dematerialized wardrobes, NFTs, and augmented reality in fashion. Luxury brands dive into virtual fashion. Digital fashion revolutionizes sustainability and design with limitless creativity and innovative interactions.
Digital fashion blurs reality, surpassing $30 billion with Gen Z driving market trends and sustainability.
Dematerialization reshapes fashion industry with luxury brands like Vuitton blending gaming and NFTs for royalties.
Deep dives
Rise of Digital Fashion
Digital fashion has evolved from early video games to Second Life, Sims, and Fortnite, blurring the lines between digital and reality. With digital fashion surpassing $30 billion in 2021, Gen Z leads the market by spending significant amounts on clothing for avatars. Innovations like virtual fashion shows and collections are changing how fashion trends are predicted and sustainable production methods are discovered.
Impact of Dematerialization on Fashion
Dematerialization is reshaping the fashion industry, transitioning from physical to digital realms. Luxury brands like Vuitton and Gucci are blending gaming and luxury, selling items at surprising price points. NFTs play a key role in digital fashion's future, turning digital items into tradable assets and benefiting designers by protecting their creations and providing royalties on resales.
Sustainable and Interactive Future of Fashion
Digital fashion offers infinite creativity with limitless design possibilities unconstrained by physical limitations. Platforms like Dress X and Zero Ten allow for digital dressing using softwareables, providing new opportunities for fast fashion and customization. The future envisions smart materials emitting digital content, transforming how we interact with fashion in virtual spaces and potentially leading to more sustainable practices in the industry.
What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality — and explores the creative and sustainable potential of fashion that transcends physical constraints.