4min chapter

TED Tech cover image

What's the point of digital fashion? | Karinna Grant

TED Tech

CHAPTER

The Rise of Digital Fashion and Luxury Brands in Gaming

Exploring the growing trend of digital fashion, where owning virtual clothing is replacing physical clothing due to dematerialization. Luxury brands like Vuitton and Gucci are diving into this trend, with digital items sometimes fetching higher prices than their physical counterparts.

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