It doesn’t matter what we’re launching—a new course, an affiliate offer, my shop, or a new extension of the brand—there are a few non-negotiables that are essential and help save us from the stress of launching! These non-negotiables allow us to go through the 3 stages of a launch with ease and confidence. Those 3 stages are pre-launch, launch, and post-launch and they each come with their own set of challenges, creativity, and strategy. Let’s dive into what my exact plan looks like!

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Behind The Markets Podcast: Arvind Gupta