two & a half gamers The 4 Generations of Rewarded Ads: Personalization + LiveOps = The Future of Offerwalls
In this special Two and a Half Gamers episode, Matej and Felix sit down with Zino Rost van Tonningen (TyrAds) to deep dive into the history, present, and future of rewarded monetization & offerwalls.
Key insights:
History of rewarded ads:
Early “incent installs” → rank-boosting campaigns (TapJoy, FreeMyApps).
Multi-reward systems (TapJoy, IronSource, Fyber).
Misplay breakthrough: timer-based playtime rewards + personalization.
AdJoe & others scaled Misplay’s model into SDK solutions.
The shift to personalization:
Old offerwalls = one-size-fits-all.
New generation = hyper-personalized rewards per user.
Use of media source data (Google, Unity, AppLovin, etc.) to adapt rewards based on traffic quality.
Publisher perspective:
Offerwalls can contribute 5–30% of game revenue depending on genre.
Biggest impact: retaining non-payers & dolphins by giving them an alternative to IAP.
Integration fights today echo old mediation wars (bonuses, rev guarantees, exclusivity deals).
Best practices for choosing an offerwall partner:
LiveOps environment — events, hot deals, timed offers.
Transparency — explain revenue spikes/drops & media source impact.
Personalization — reward scaling, segmentation by user type & UA source.
UI/UX — aesthetics matter; no more “Windows 95” offerwalls.
Zino’s TyrAds SDK v3.0:
One-time integration, no updates needed.
Customizable design to match game branding.
Hyper-personalized rewards, dynamic leveling systems.
LiveOps events triggered per user (push, in-app messages).
Takeaway: Rewarded monetization has entered its 4th generation: hyper-personalized, data-driven, and LiveOps-powered.
https://tyrads.com/
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special guest: Zino Rost van Tonningen
https://www.linkedin.com/in/rovato/
zino@tyrads.com
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Rewarded User Acquisition
04:30 The Evolution of Rewarded Monetization
07:10 The Shift from Incentivized Installs to Quality KPIs
09:51 Innovations in Rewarded Advertising: Multi-Reward and Playtime Solutions
12:33 The Role of Personalization in Rewarded Monetization
14:56 Challenges in Current Rewarded Solutions
17:48 Evaluating Monetization Solutions: Key Considerations
20:15 The Importance of LiveOps in Engagement
23:06 Transparency and Optimization in Offer Walls
28:34 Differentiating Offer Walls for Monetization
30:44 The Importance of Data in Monetization Solutions
31:28 Personalization and User Engagement in Offer Walls
33:18 SDK Evolution: From Version 1 to Hyper-Personalization
36:14 Leveraging Machine Learning for Offer Wall Optimization
40:14 Engaging Users with LiveOps and Hot Deals
44:01 Dynamic Leveling Systems for Enhanced User Experience
46:58 Criteria for Effective Offer Wall Implementation
48:47 Revenue Impact and Client Engagement
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Zino Rost van Tonningen
CEO of TyrAds
https://www.linkedin.com/in/rovato/
zino@tyrads.com
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