Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
Nov 17, 2022
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Sara Shikhman, a healthcare lawyer turned entrepreneur, shares her journey in the med spa industry. Topics include strategic business positioning, effective communication, maximizing marketing strategies, and the value of outsourcing customer service. Learn tips for growing and managing a successful med spa from an industry expert.
Start small, perfect processes, hire team early, expand strategically.
Complacency from full booking can drive patients away, require continuous innovation.
Staff plays vital role in client experience, focus on retention through incentives.
Deep dives
Developing Small Medical Practices
Starting small and focusing on perfecting processes is crucial for practice growth. By hiring a team early on and writing down procedures, practices can expand strategically. Patient growth should dictate practice expansion, ensuring availability for modern consumers who seek quick service.
Avoiding Complacency in Success
A danger of success is complacency when practices are consistently booked out. Modern consumers seek immediate services, and being fully booked can lead patients to other providers. Continuous innovation is vital to maintain a cutting-edge approach.
Importance of Staff in Med Spas
The staff is pivotal in med spas as they shape the client experience. Details like a cup of coffee or offering a tour play a role in enhancing customer experience. Ensuring staff retention through incentives and fair pay fosters a positive work culture and client relations.
Membership Strategies for Retention
Moving clients from initial discounts to memberships aids in long-term retention. Matching initial discount rates within memberships and adding bonuses can incentivize consistent visits. Building trust through personalized relationships and consistent experiences boosts client loyalty over time.
Outsourcing Lead Follow-Ups for Effective Sales Processes
Outsourcing the follow-up of leads is crucial for maintaining engagement and converting potential clients. Leads need prompt attention as they can easily seek other options. Dedicated follow-up on leads, even through outsourcing, can significantly impact the sales process.
Enhancing Customer Service and Marketing Responses
Prioritizing customer service and prompt responses can set practices apart in the competitive med spa industry. Utilizing outsourcing for customer service and marketing lead follow-ups ensures that every potential client interaction is properly managed for enhanced conversion rates.
Welcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel
About Sara Shikhman
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Lengea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion. Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue. Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.
Learn more about Lengea Law at https://lengealaw.com/
Purchase the book Med Spa Confidential on Amazon: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR
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