30 Minutes to President's Club | No-Nonsense Sales #77 - Playbook: Cold Emails
Oct 13, 2021
Discover how to write cold emails that truly engage potential clients. Learn to focus on a single pain point and avoid excessive formalities. The 'three by three rule' helps structure your message for maximum impact. Transition from emails to calls over a 30-day sequence for optimal touchpoints. Embrace a casual tone to create connections and ensure your emails bypass spam filters. With actionable insights and humor, this discussion promises to refine your sales approach!
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Goal of a Cold Email
- Focus on grabbing attention and sparking a conversation, not closing the deal in a cold email.
- Explain a problem, suggest a solution, and ask if they want to learn more.
One Pain Point Per Email
- Avoid sending lengthy emails with multiple selling points.
- Focus on one pain point per email in a sequence.
Sequence Structure
- Aim for 10-14 touches over 30 days, starting with an email to pre-qualify leads.
- Follow up with a call-email cadence, integrating social touches later in the sequence.