Mastering Brevity and Informality in Cold Emails

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Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.

FOUR ACTIONABLE TAKEAWAYS

• Stop trying to sell everything under the sun. Keep it to one pain point per email.
• Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
• Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
• Avoid over formalities/news headlines so that your message actually resonates with the reader.

RESOURCES DISCUSSED

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