NLP645 - Cutting Through the BS in the Fitness Industry with James Cappola

In this episode of The Next Level Podcast, I sit down with my friend James Cappola, a rising force in the fitness space who’s built a massive social media following by standing up for people getting bullied online and calling out the BS in the industry. James has become a bridge between education, integrity, and no-nonsense truth-telling—something that’s sorely needed in today’s fitness world.

We dive deep into:

✅ How James carved out his space in the fitness industry by standing up for others and holding influencers accountable.

✅ The rise of misinformation in fitness and how to spot the BS.

✅ Why social media can be both a blessing and a curse when it comes to fitness advice.

✅ The latest trends (and fear-mongering) in nutrition—like the demonization of seed oils—and James’ take on whether they really deserve the villain status they’ve been given.

✅ How to develop a mindset that cuts through the noise and helps you make informed health decisions.

If you’re tired of the nonsense in the fitness industry and want real, no-BS conversations, this episode is for you.

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Host Brad Jensen – @thesoberbodybuilder

James Cappola - @james_cappola

Next Level Nutrition – @mynextlevelnutrition

Episode Timestamps

00:00 "Meeting Through Instagram Alter Egos"

03:49 Networking Connections with Influencers

06:39 Infotainment and Public Perception

10:25 Empathy in Fitness Advocacy

13:16 "Overcoming Lifelong Obesity"

18:59 Unbothered by Criticism

21:38 Questioning Absolutes and Critical Thinking

23:13 Mocking Arguments on Diet Choices

26:39 Balanced Diet Misunderstood

30:33 Flexibility in Dietary Choices

33:58 Rise of Ultra Masculinity

37:16 "Training Everyday People, Not 'Alpha Bros'"

41:52 Misunderstanding Toxicity and Carcinogens

44:28 Authenticity Over Unsound Advice

45:55 Coaching Availability and Contact Info