The Extraordinary Business Book Club
Episode 391 - Publishing for Business with Naren Aryal
Nov 27, 2023
Naren Aryal, laser-focused on the business of publishing for business, shares insights on developing Amplify Publishing Group, the unique goals of business authors, and the importance of targeting a specific audience for your book. They discuss publishing options and current trends in book writing, establishing trust with readers, the success of 'Becoming Coachable,' and recommendations for new reads.
29:05
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Quick takeaways
- Establish a connection with readers as thought leaders before asking them to purchase the book.
- Selling books directly to consumers offers better returns on investment and access to buyer information compared to traditional sales.
Deep dives
Connecting with readers is crucial before asking them to buy a book
It is important for authors to establish a connection with readers as thought leaders before asking them to purchase their book. This connection and investment in the author's expertise will make it easier when it comes time to ask readers to buy the book.
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