Big Think

How to win a negotiation, with former FBI hostage chief Chris Voss

Oct 10, 2025
In this engaging discussion, Chris Voss, a former FBI hostage negotiator and founder of the Black Swan Group, shares his insights on negotiation. Voss emphasizes the importance of emotional intelligence and tactical empathy over logic. He explains how understanding emotions can lead to better deals and stronger relationships. Chris introduces techniques like labeling emotions to mitigate fears and employing 'listener's judo' to guide negotiations effectively. His wisdom shows how kindness in negotiation can yield surprising benefits.
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INSIGHT

Negotiation Is Emotional, Not Logical

  • Negotiation is driven by emotions and what people care about rather than pure logic.
  • Emotional intelligence produces better deals and longer-term relationships than argument or reason.
ADVICE

Show You Understand Their Feelings

  • Understand where the other side is coming from emotionally and demonstrate that understanding.
  • Use tactical empathy to show you
INSIGHT

Loss Aversion Dominates Decisions

  • People weight losses far more heavily than equivalent gains, so fear of loss often drives decisions.
  • Diffusing loss-based fears opens rational decision-making and improves negotiation outcomes.
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