Effective Journey Mapping Strategies

When creating journey maps, selecting the right format is crucial, especially in light of the recent shift towards remote and hybrid work environments. Virtual journey mapping workshops have gained popularity, utilizing digital tools such as Mural and Miro to facilitate collaboration among geographically dispersed participants. These virtual setups can enable a more condensed and flexible schedule, allowing facilitators to break the workshop into manageable and engaging segments, ensuring participants remain focused without enduring long hours on video calls. Prioritizing interactive exercises during real-time sessions also enhances the quality of discussion, allowing teams to generate viable insights and solutions for the customer journey.