How to Know When You Should Write a Book | Bill Blankschaen Episode Recap
Apr 26, 2024
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Best-selling author Bill Blankschaen discusses the importance of timing and purpose when writing a book. He suggests being prepared to talk about your book for at least two years before diving into writing. The podcast covers topics like establishing thought leadership, creating evergreen content, and promoting audience engagement through exclusive video interviews.
Writing a book requires patience and should not be rushed, understanding the purpose and intent of the book is crucial before starting to write.
Authors should be willing to continuously promote and discuss their book for years to ensure its longevity and relevance.
Deep dives
Writing a Book: Timing and Considerations
Deciding when to write a book involves more than just setting a date. It requires a thoughtful approach to ensure the book's content is well-developed and meaningful. Writing a book is not the first step in the process; it is the conclusion of your ideas and expertise. Understanding the purpose and intent of the book is crucial as it determines the writing, publishing, marketing, and sales strategies. Additionally, authors must be willing to commit to continuous promotion and discussions about the book for years to come.
Reflecting on Evergreen Content Impact
The longevity and relevance of a book indicate its value and impact. Authors should focus on creating evergreen content that remains valuable and meaningful over time. By sharing examples of successful books like 'Take the Stairs' and 'Procrastinate on Purpose,' the podcast highlights the importance of content that stands the test of time. Constantly evolving and adding new dimensions to existing work demonstrate the enduring quality of impactful content.
Engaging with the Audience
Engagement with the book's content should extend far beyond its publication date. Authors need to be prepared to discuss, promote, and expand on the book's themes for years to come. A deep connection with the topic is essential for sustained enthusiasm and continuous engagement with the audience. Creating content that aligns with the author's expertise and values ensures that the book remains a valuable asset in their personal brand journey.
Almost everyone has a story inside them that is bursting to be told, but timing is indeed everything. So, how do you know when it’s the right time to sit down and begin writing? Today, AJ recaps our recent conversation with the best-selling author, Bill Blankschaen, to highlight everything you need to know about writing your first words. First, it’s important to understand that writing a book is a time-consuming process and one that you should never rush. Then, we learn about the importance of knowing your book’s purpose and intent before writing your first word, and why you’ll know you’re ready to write a book when you’re willing to talk about it, on repeat, for at least two years.
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