Mastering The Shift From Chaos To Clarity, with Sasha Tripp

Jul 9, 2025

Sasha Tripp, a real estate entrepreneur and owner of Storyhouse Real Estate, shares her inspiring journey from crisis to clarity. After facing financial struggles and personal turmoil, Sasha emphasizes the importance of resilience and the 4 C’s Formula—Commitment, Courage, Capability, and Confidence. She discusses how the right mindset can turn chaos into opportunity and why having a strong community is vital for success. With her unique blend of experience and strategic coaching, she illustrates that true entrepreneurship shines brightest in challenging times.

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INSIGHT

Real Estate as Market Canary

Real estate often signals early market problems, making it a frontline indicator for economic shifts.
True entrepreneurship is tested in tough valleys, not peak success periods.

ADVICE

Commitment Comes First

Commit fully to your challenge even before having the capabilities or confidence.
Courage fueled by commitment builds unique skills and eventual confidence, as Dan Sullivan explains.

ANECDOTE

Surviving the Home Build Disaster

Sasha Tripp endured a home build disaster where the builder went bankrupt causing $700,000 in liens.
She became general contractor, doubled the house cost, and overcame the crisis using resilience and community support.

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What separates entrepreneurs who collapse under pressure from those who come back stronger? Sasha Tripp—a real estate entrepreneur who survived financial disaster, market crashes, and personal crises—shares how she transformed adversity into her greatest breakthrough. Discover the mindset shifts that helped her lead with resilience and rebuild her business, and how Strategic Coach^® gave her the tools to turn chaos into clarity.

Here’s some of what you’ll learn in this episode:

What made Sasha realize that she had to either improve her skill set or get into sales.
Why the sky’s the limit in real estate if you have the right work ethic.
Why Sasha thinks she might never be employable again.
How Sasha’s entrepreneurial path and her Strategic Coach journey have always overlapped.
The hardest thing Sasha has ever had to go through.

Show Notes:

True entrepreneurship is tested in the valleys, not just the peaks.

You can’t tell if someone's a really great entrepreneur in the best of times because they have a lot of supports in place.

The 4 C’s Formula^®—Commitment, Courage, Capability, and Confidence—is the foundation of overcoming any challenge.

It requires courage and commitment to gain new capabilities and confidence.

Confidence feels good. Courage feels lousy.

If there are going to be problems in the marketplace, residential real estate is where it shows up first.

When everything falls apart, your mindset determines whether you rebuild or retreat.

Entrepreneurship isn’t about avoiding risk; it’s about managing fear while moving forward.

Entrepreneurs have the freedom to pivot and change when it makes the most sense to do so.

If you don’t have the answer yet, it might be that you haven’t thought of the right question.

Strategic Coach isn’t about tactics; it’s about training yourself to ask better questions.

Strategic Coach is a community of unbiased people you can talk to about your challenges.

You can want what you want. You don’t have to justify it.

Your business should fit your life, not the other way around.

The fastest way to grow isn’t working harder, it’s thinking differently.

Resources:

The 4 C’s Formula by Dan Sullivan

10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy

The Positive Focus^®