Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".

Discussion points include:

• How do you define SEO content in 2023?
• Can you not do both at the same time?
• What if there is no keyword volume for the content that your customers need?
• What is your current content creation process?
• How do you measure success?