Newsletter Operator The Little-Known Way Creators Are Building BILLION Dollar Businesses
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May 26, 2025 Discover the fascinating concept of Negative Customer Acquisition Cost (CAC) that allows companies to profit from marketing. Learn how smart businesses, especially in SaaS and media, utilize innovative strategies to turn traditional revenue models upside down. Hear about inspiring examples from the digital education sector where creative marketing tactics drive not only initial sales but also long-term engagement. Explore how integrating media with software can fuel significant growth and profitability.
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Understanding Negative CAC
- Negative CAC means making money off marketing rather than spending money to acquire customers.
- It uses media or digital products to grow a profitable audience that feeds into software sales.
Iman Ghazi's Funnel to WAP
- Iman Ghazi sells a $1,500 course that funnels customers into WAP, a digital product marketplace.
- WAP profits from transaction fees and grows long-term platform value from these customers.
Russell Brunson's Negative CAC Strategy
- Russell Brunson built ClickFunnels by selling courses that required using his software.
- This created negative CAC and helped bootstrap a multi-billion dollar SaaS company.