Lead on Purpose with James Laughlin The Method to use to build trust fast with Noel Massie
Sep 21, 2025
Noel Massie, a former UPS executive and leadership expert, shares insights on building trust quickly and leading with integrity. He discusses the importance of daily discipline and a people-first approach in leadership. The four by five method for tough conversations helps maintain dignity while influencing behavior. Noel emphasizes intentional onboarding for new leaders, contrasting the roles of leaders as mentors and managers as task-givers. He also reflects on personal ethics shaped by family, advocating for integrity as a cornerstone of effective leadership.
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Lead By Developing People
- Know what you don't know and surround yourself with people who do.
- Wake up daily with the purpose of developing your people and coaching your team.
Practice Tough Conversations
- Practice difficult conversations through role play until the responses are natural.
- Rehearse scenarios that preserve employee dignity while keeping your confidence firm.
Four Perspectives, Five Intensities
- Use four perspectives in work discussions: employee, manager, company, and customer.
- Match those perspectives with five intensity levels to influence behavior without shouting.
