EMERGENCY POD: The AI Wars - Has Google Already Lost?
Feb 9, 2023
38:41
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Quick takeaways
Microsoft's AI announcements aim to disrupt the search market and compete against Google by offering free AI features.
Google's recent AI search announcement has raised doubts about their ability to innovate and keep up with Microsoft's advancements in AI technology.
Deep dives
Marketers who understand AI and human side are successful
The best marketers are those who know how to use and leverage AI while also understanding the human side of marketing. They can navigate the changing landscape and make the most of AI technology without losing sight of the importance of human connection in marketing.
Microsoft disrupts Google in the AI search battle
Microsoft's recent AI announcements have made a significant impact in the battle against Google. By offering AI features for free and integrating it into search and chat, Microsoft aims to take market share from Google. This strategic move shows that Microsoft is focused on disrupting the search market and is willing to invest in AI technology to gain an edge.
Google's lackluster AI search announcement
Contrary to expectations, Google's recent AI search announcement fell short. The presentation was underwhelming and revealed missteps, such as providing incorrect information. This has led to a decline in Google's stock and raised questions about their readiness to compete in the changing AI landscape. The announcement raised doubts about Google's ability to innovate and keep up with Microsoft's advancements.
Implications of AI-driven search for marketers
AI-driven search is set to bring significant changes to the marketing landscape. Brand marketing will become more aligned with performance marketing as driving intent becomes crucial. Additionally, the role of personalized influence and the human side of marketing will be paramount in differentiating brands. Marketers will need to adapt to these changes and find new ways to capture and retain customer attention in a chat-assisted search environment.
Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran break it down and give you their hot takes on this fired up episode.
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