Marketing Against The Grain EMERGENCY POD: The AI Wars - Has Google Already Lost?
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Feb 9, 2023 Microsoft's latest AI announcements are shaking up the tech landscape, particularly in search with Bing. The intense rivalry with Google highlights their struggles and strategic shifts. Recent polls show user preferences are changing, and traditional advertising methods face challenges amidst these innovations. AI's role in sales processes promises a revolution in personalization. Marketers are urged to blend AI skills with human insight to thrive in this rapidly evolving environment.
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The Frogfish Analogy
- Microsoft's Bing has been a stagnant search engine with low market share.
- It's now poised to disrupt Google by leveraging AI and changing search monetization.
Satya Nadella's Long Game
- Satya Nadella, Microsoft's CEO, previously ran Bing.
- He strategically invested in OpenAI years ago, foreseeing AI's potential to disrupt search.
AI's Irrational Confidence
- AI exhibits irrational confidence, even with incorrect answers.
- This poses a misinformation problem, highlighting the importance of verification.