Coop Records Podcast Rodeo’s 5 Year Consumer Journey
5 snips
Jan 8, 2025 Dive into the world of Rodeo, the consumer crypto app revolutionizing user engagement! The founder shares insights on network effects, social graphs, and building a product for real-world impact. Discover the explosive growth post-holidays, addressing the transition from niche to mainstream. Explore the evolving art market and the importance of grassroots strategies to attract new users. The discussion highlights a gamified secondary market enhancing accessibility and user involvement, promising a vibrant future for the platform.
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Social Signals over Leaderboards
- Following friends' collecting habits is a stronger signal than global leaderboards.
- Leaderboards often feature irrelevant items, fake volume, and wash trading, leading to user disinterest.
Foundation to Rodeo
- Rodeo evolved from Foundation, aiming to improve design and technology relevance.
- The team leveraged their experience and new tech to create a streamlined platform.
Mainstream Adoption Vision
- Rodeo's vision is mainstream crypto adoption by focusing on value proposition, not solely crypto.
- They want the app to be appealing regardless of users' crypto knowledge.