Unlocking Viral Growth in Digital Platforms

This chapter explores the dynamics of viral growth and network effects in the Rodeo platform, focusing on how social discovery enhances user engagement through personalized content feeds. It contrasts traditional metrics with community-driven signals, discussing the transformative potential of curation in digital art and collectibles. The conversation also emphasizes the importance of active user involvement and a cohesive design approach to foster innovation and maintain quality in the crypto space.