Week in Views - Layoffs, Unity's troubles and EGDF anger
Mar 1, 2024
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Discussions on layoffs in gaming industry, challenges faced by Apple Arcade, Unity's financial performance, Apple's AI plans, upcoming mobile game releases excitement, Monster Hunter's successful journey, and critical analysis by eGDF President
Monster Hunter Now boosts player engagement through limited-time sales and hourly monster spawn changes.
Unity faces revenue challenges, implements cost-cutting measures, and experiences competition in the ad space market.
Deep dives
Monster Hunter Now Event for 6-Month Anniversary
Monster Hunter Now is celebrating its 6-month anniversary with limited-time sales and changes to monster spawns every hour, aimed at increasing player engagement and potential monetization through in-game purchases like potions. Despite successful revenue, the game is planning updates to boost player activity and retention.
Unity Faces Revenue Drop Despite Growth and Cost-Cutting Measures
Unity shares fell 18% despite revenue growth to $2.2 billion in 2023. The company is implementing cost-cutting measures, including reducing workforce by 25%, to offset losses. Challenges in the ad space market and competition from rival companies like AppLovin have impacted revenues, requiring strategic adjustments from Unity.
European Game Developer Federation President's Candid Annual Letter
The president of the European Game Developer Federation, Hendrick Lesser, penned a candid annual letter calling out big tech companies like Apple and Google, VC's stinginess with investments, and the industry's challenges. Lesser aims to address issues like redundancies, funding limitations, and industry tensions, offering a straightforward critique of the gaming landscape and its future prospects.
Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in the first episode of our new ‘Week in Views’ series. We cover layoffs, Apple Arcade, Unity’s troubles, why the head of the European Games Developer Federation is unhappy, and much more!
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