The Screaming Bean Story: Purpose Over Profit with Martin Grams

Sponsored by Tar Heel Construction Group 

In this inspiring episode, Martin Grams shares the journey of founding The Screaming Bean, a community-driven coffee shop in Aberdeen, Maryland. Martin discusses how the café goes beyond serving exceptional coffee by actively supporting local charities, fostering community connections, and creating a space where purpose takes precedence over profit. Listeners will gain insights into building a business that not only thrives economically but also makes a meaningful social impact.

 

Guest: Martin Grams 

Martin Grams is the founder and CEO of The Screaming Bean, a coffee shop in Aberdeen, Maryland, known for its commitment to community engagement and charitable initiatives. With a background in publishing and event organization, Martin brings a wealth of experience to his entrepreneurial endeavors. His vision for The Screaming Bean is to create a welcoming space that serves high-quality, locally roasted coffee while actively contributing to the well-being of the community.

 

Main Topics: 

·         The origin of The Screaming Bean name and branding strategy

·         How Facebook was used to crowdsource the logo and color palette

·         Community involvement and nonprofit partnerships (e.g., CHEP, St. Jude’s)

·         Why Martin prioritizes purpose over profit in his business model

·         The unique hiring process that focuses on commitment, not applications

·         Empowering employees to become future business leaders

·         Training baristas beyond basics—into artistry and business knowledge

·         Creating handcrafted drinks and rotating seasonal menus

·         How The Screaming Bean competes by leading trends, not copying them

·         Charitable giving embedded into the business model

·         Upcoming plans for expansion and long-term vision 

 

Resources mentioned: 

·         The Screaming Bean Café – screamingbeancafe.com

·         CHEP 

·         St. Jude’s Children’s Research Hospital

·         Baltimore Coffee & T

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