How XO Marshmallow Used Community Building to Grow Their Business

Tune into this episode of Shopify Masters to learn: 

• How XO Marshmallow generated the initial buzz for their business using PR and traditional media. 
• How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. 
• The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. 

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

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