The Importance of Proprietary Insights in Strategy

Access to AI tools is becoming increasingly intuitive, but strategists face the risk of adopting generic strategies if they rely too heavily on commonly available insights. This can result in diluted strategies that competitors can easily replicate, ultimately leading to market failure. Proposing the generation of proprietary insights as a competitive advantage highlights the necessity for customized and distinct strategies tailored to a company's unique circumstances. The data clearly shows that 'Me Too' strategies, which mimic the competition rather than innovating, do not yield successful outcomes.