Keynote Saturday: OPTIMISM or PESSIMISM? YOU CHOOSE | Oregon 2017

In 'The Thank You Economy,' Gary Vaynerchuk explores the evolution of today's marketplace, emphasizing the importance of social interactions and customer care in building successful businesses. The book highlights how companies can scale personal, one-on-one attention to their entire customer base using social media platforms. Vaynerchuk argues that businesses must shift their culture to be more customer-aware and fan-friendly, leveraging word-of-mouth power to drive growth and profit. The book is filled with real-world examples and data-driven evidence, making it a valuable resource for business owners and managers looking to adapt to the new business era.