The Game Business Show This Ubisoft boss believes shorter, story games can counter the industry’s retention obsession
May 27, 2025
Lisa Opie, Managing Director at Ubisoft Reflections and former BBC executive, shares her insights on the gaming industry. She discusses the striking contrasts between gaming and television, emphasizing the significance of narrative in engaging players. Opie advocates for the development of soft skills in young professionals, particularly Gen Z, and the need for educational reforms. She also touches on government support for the UK gaming sector and envisions a future where shorter, story-driven games offer fresh experiences for players.
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Episode notes
Narrative Importance in Games
- Lisa Opie brought a strong narrative focus from TV to games, valuing storytelling deeply.
- She learned story is vital but must balance with compelling gameplay loops for player retention.
Creative Culture Sustains Studios
- Creative culture and open communication are vital in game studios, especially during challenging times.
- Lisa emphasizes sustaining a respectful environment for maximum creativity and idea generation.
Market Maturity and Adaptation Needed
- The game industry faces commercial shifts after rapid growth, needing maturity and market adaptation.
- Players’ changing habits require the industry to adjust strategies to maintain success.
