My First Million

#192 - Making Billions with Greeting Cards, How the FBI Took Down Thousands of Criminals, & Rich People (not) Paying Taxes

6 snips
Jun 18, 2021
Explore the booming greeting card industry, where digital innovations and subscriptions are reshaping how we give gifts. Discover the FBI's clever strategies to take down thousands of criminals while maintaining privacy in tech. The hosts dive into entrepreneurial journeys, highlighting subscription services for expecting mothers and unique business strategies that the wealthy use to minimize taxes. With engaging stories and fresh insights, they blend nostalgia with modern marketing, humor, and innovative approaches to today's challenges.
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ANECDOTE

American Greetings

  • Shaan's aunt sent him an American Greetings e-card, prompting him to research the company.
  • He discovered American Greetings' surprisingly large revenue and ownership of other card companies like Jackie Lawson.
ANECDOTE

Birthday Alarm

  • Shaan ran BirthdayAlarm.com, a birthday reminder service, which was Michael and Xochitl Birch's first successful venture.
  • Michael Birch added a birthday reminder feature to his address book product, leading to unexpected positive feedback and a shift in focus.
ANECDOTE

Viral Growth

  • BirthdayAlarm.com implemented a viral loop by prompting users to add birthdays after receiving a reminder.
  • This, combined with an early address book scraper for Hotmail, led to exponential growth, reaching millions of users.
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