163 The Shift I Just Made in My Clinic (And Why 90% of Clinic Marketing is Now Pointless)

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Welcome 👋
Happy New Year everybody, and thank you for being here for the first episode of 2026. I am so excited to be back. I feel like I am really back now. The last few months I have been dipping my toe back into the working world since having my baby, and I finally feel ready to properly dive back into content creation and planning what I want 2026 to look like.

Today’s episode is the real stuff. I am sharing the shift I have just made in my clinic, and why 90% of clinic marketing is now completely pointless.

Episode Summary
In this episode, I break down why so much of what clinic owners are doing in the name of marketing is just noise, and why visibility alone no longer fills your diary. The shift I made was not a new funnel, a new platform, or a shiny tactic. It was a strategic change in how we think about marketing, where we spend time, and what actually influences booking decisions.

I also share a few examples of what I changed in my own clinic, including massively reducing the time spent on social media and getting far more intentional about collaborations, so we stop confusing effort with effectiveness.

Key Takeaways

• Most clinic owners are not failing at marketing. They are overwhelmed by advice that says “post more” and “be everywhere”.
• Marketing should be measured by one question: does this influence booking decisions?
• Trying to market everything to everyone in a multidisciplinary clinic creates mental load, inconsistent messaging, and confusing communication for clients.
• Visibility does not equal trust anymore. Being seen does not mean being chosen.
• Healthcare decisions are emotional and trust led. Proof beats persuasion, and timing beats tactics.
• Good marketing should remove work, not create it. If it relies on constant posting, constant creativity, and being “on” all the time, it is not sustainable.
• The shift I made was moving from activity to leverage, from attention to intention, and from visibility to decision making moments.
• In my clinic, I reduced social media to 5% or less of the marketing team’s time and focused on fewer, higher impact projects.

Resources & Links

• Live masterclass: Wednesday 21st January at 1:00pm (Zoom)
• Register via this link (replay included, but you

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Resources & Links

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