The Money with Katie Show

Money, Fashion, and the Aesthetics of Class Politics

Apr 2, 2025
Véronique Hyland, Features director at Elle and author of Dress Code, dives into fashion's ties with politics, gender, and class. She discusses how aesthetics can drive labor movements and influence consumer behavior. Examining brands like Brandy Melville, she highlights the contradictions between fashion and economic ideologies. Véronique also sheds light on trends like 'underconsumption,' exploring how the wealthy shape fashion choices and the societal obsession with appearing affluent. Prepare for a thought-provoking conversation on style and class!
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ANECDOTE

Marxist Mall Rat

  • Veronique Hyland, author of "Dress Code," was an avowed Marxist in high school.
  • She worked at the mall and felt alienated from her labor while simultaneously fascinated by fashion.
INSIGHT

The Aesthetics of Labor

  • The Twitter account "Union Drip" showcases stylish labor leaders to make labor rights visually appealing.
  • This aesthetic approach can be crucial for grabbing attention and fostering identification with a cause.
ANECDOTE

Romanticizing Regression

  • Evie Magazine uses aesthetics to promote trad wife values, showcasing a romanticized view of traditional gender roles.
  • This can obfuscate the restrictive nature of these roles while appealing to a sense of nostalgia.
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