
 The Best One Yet 🛍️ “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.
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 Jul 9, 2025  Discover the unique dining experience at Dishoom where rolling dice can earn you a free meal. Dive into the 'fake-flation' tactics of Amazon Prime Day, revealing how inflated prices create false discounts. Learn about H-E-B, the grocery giant making a difference in Texas by assisting flood victims. Plus, hear about Ozzy Osbourne's quirky new trend of selling his DNA in cans of water. A blend of creativity, community spirit, and shopping savvy awaits! 
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Dishoom’s Dice Dining Game
- Dishoom in London uses a dice roll game for early bird specials where rolling a six means a free meal.
 - This game is inspired by Bombay's 1960s illegal lotteries, creating excitement and driving publicity.
 
Gamifying Discounts Beats Coupons
- Dishoom’s 1/6 chance of a free meal equals a 17% discount financially but the game excites more.
 - Gamifying discounts outperforms straightforward price cuts by enhancing customer thrill and publicity.
 
Fakeflation in Prime Day Deals
- Amazon Prime Day and competitors extend discount events but use pricing tactics to create artificial savings.
 - Raised pre-sale prices create “fakeflation” causing shoppers to overvalue discounts during these prolonged sales.
 
