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🛍️ “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

The Best One Yet

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Unpacking the Illusions of Prime Day Shopping

This chapter explores the tactics used by retailers during Amazon Prime Day, focusing on the concept of 'fake-flation' where prices are inflated to enhance the perceived value of discounts. It encourages consumers to stay informed and cautious amidst the competitive environment that promotes impulsive purchases.

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