The podcast explores the rise of country music on the charts, discussing Beyoncé's genre-busting album impacting the country sound. Post Malone's transition to country music and the fusion of country and hip-hop music are also analyzed. Will country replace hip hop for good?
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Quick takeaways
Country music is evolving with genre-busting hits like Beyoncé’s 'Cowboy Carter'
Hip-hop and country music share common musical roots despite modern marketing distinctions
Deep dives
Emerging Trends in Music Genres
Country music and hip-hop are blending in modern music trends as seen with artists like Shaboozy, Post Malone, and others. There is a noticeable decline in hip hop songs on the charts in recent years, while country music has been gaining more prominence. Streaming services play a significant role in this shift, with country music fans catching up to pop and hip hop listeners in streaming counts.
Exploring the Roots of Country and Hip-Hop
Despite their apparent differences, country and hip-hop share common musical ancestors like the blues, folk music, and gospel music. These genres have a shared history originating from cultural exchanges in the South. The distinction between them in modern times is attributed to music industry marketing, but the deep-seated connections remain evident in their narratives and thematic elements.
Musical Evolution of Artists
Artists like Shaboozy and Post Malone are exemplifying a shift towards blending genres, with Shaboozy combining hip-hop and country in his tracks. Post Malone, known for his hip-hop beginnings, is now exploring a country music turn, evidenced by his Spotify playlist and recent performances. The evolution of these artists signals a broader trend in modern music culture towards genre fluidity and experimentation.
For decades, hip hop has been the most successful genre on the charts. Then, in 2023, a shift occurred. For the first time, the country songs outnumbered hip hop songs on the year end charts. Last year, country’s boom was led by hyper-partisan hits like Jason Aldean’s “Try That In A Small Town” and Oliver Anthony’s “Rich Men North of Richmond.” In 2024, country has taken a left turn. Beyoncé’s genre-busting album Cowboy Carter pushed the limits of what country can sound like, and who can make it. Two of her collaborators have since charted #1 hits: Shaboozey with “A Bar Song (Tipsy)” and Post Malone with “I Had Some Help” featuring Morgan Wallen. Country music is growing, and its sound is changing. Will it replace hip hop for good?