If you’re selling products online, you can really benefit from listening to this episode. Host Maria Sparagis, payment solutions expert and sales conversion consultant, shares quick and actionable tips to understand consumer behavior, minimize declined transactions, and improve your conversion rate. Even if your approval rates are at 95%, there’s still room to get better. Explore and utilize your payment gateway’s capabilities, make some tweaks, and easily get better conversions in a thriving global marketplace.

“Conversions don’t stop when you get to the checkout page. Actually, that’s where the real work happens.” - Maria Sparagis

In This Episode:

- Understanding the decline messages

- Cascade initial transactions from different processors

- Know your merchant category code (MCC)

- Offer different payment options

- What ACH can do for your conversion

- Why you should charge customers in their local currency

- Update your VAU and MAU, fraud settings, and velocity checks

- How to craft a reattempt strategy

- Utilizing subscription salvage services and middleware software

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