

How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza
34 snips Jun 22, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 4min
The First Iteration of Plus on Shopify
04:16 • 2min
The Rise of SaaS in the Mid Market
06:25 • 2min
How Plus Accelerated Growth in the Mid-Market
08:41 • 2min
How to Launch Shopify Plus
10:40 • 3min
How Shopify Plus Shifts Market Perception
13:22 • 2min
How to Win the Hearts and Minds of E-Commerce People
15:21 • 3min
The Importance of Perception in Marketing
18:02 • 4min
The Importance of Cross Functionality in Shopify
21:59 • 2min
The Importance of Positioning in Shopify
24:07 • 2min
The Importance of Separation in E-Commerce
26:32 • 2min
How Shopify Is Enabling Merchants From Cradle to Scale
28:44 • 3min
The Dangers of Telling a Story That Resonates With People
31:19 • 3min
How to Position Your Company for Success
33:50 • 3min
The Differences Between a VC and a Customer
36:37 • 4min
Hannah's New Job Segment
40:12 • 3min