Positioning with April Dunford cover image

How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

Positioning with April Dunford

CHAPTER

The Dangers of Telling a Story That Resonates With People

"You have to be able to tell the story in a way that's compelling and that resonates with people," she says. "I think sometimes it's used as a sort of very surface level way to mask a lack of depth, right?" She adds: "The danger comes where like you don't scrutinize a story and actually ask a few layers deeper"

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