Gail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it. (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an educational-event-qua-micro-salespitch down, and then scale that out by hiring people to replicate the process over other territories.) In addition to the tactical advice Gail delivers an inspiring story that even mega-successes like Constant Contact had, in the not-too-distant past, challenges which every company can relate to.
Recorded Live at Business of Software USA 2012.
