Summer Series: How Tammy Hembrow built a fitness empire from $400
Jan 14, 2024
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Tammy Hembrow, an entrepreneur who built a fitness empire after an unexpected pregnancy at 19, discusses her rise to fame, her fitness app, and fashion label. They also explore the challenges faced in the influencer space and the importance of self-belief. Additionally, they touch on dealing with family in business, attending a Kardashian party, and hints at a new business venture with their sister.
Tammy Hembrow turned her fitness journey on social media into a successful fitness app, clothing brand, and multi-million dollar empire.
Tammy's story emphasizes the importance of self-belief, perseverance, and adaptability in building a successful business in the digital age.
Deep dives
Tammy Hembro's Journey to Success
Tammy Hembro, the 28-year-old entrepreneur and fitness influencer, shares her inspiring story of going from a small-town upbringing to building a fitness empire. Growing up in rural Queensland, Tammy faced challenges and stereotypes as a young mom. However, she turned those misconceptions around and documented her fitness journey on social media, which led to a significant following. With her audience of over 17 million people, Tammy capitalized on her influence and launched a successful fitness app, an active wear fashion label, and garnered millions from Instagram endorsements. Her journey serves as an inspiration for young entrepreneurs.
University and Entrepreneurship
After a humble upbringing, Tammy attended university to study business. However, she quickly realized that she wasn't passionate about it and dropped out. It was during an entrepreneurship class that her true calling was revealed. Tammy's self-belief and determination fueled her decision to become her own boss. She saw the potential of social media and her growing following, which motivated her to start her own business and make the most of her influence.
Building a Fitness Empire
Tammy started her fitness empire by creating PDF downloadable programs, which she meticulously designed herself despite having no prior experience. With an initial investment of $400, she illustrated the exercises and launched her first products. As her following grew, Tammy saw the opportunity to expand and launched the Tammy Fit app, offering a comprehensive fitness experience. She also ventured into the fashion industry, starting her own activewear brand. Tammy's businesses have experienced significant growth, with millions of subscribers worldwide.
Challenges and Lessons Learned
Tammy faced various challenges on her journey. She learned the importance of carefully selecting business partners and suppliers, as she experienced instances of being taken advantage of. She also emphasized the need for good customer service and transparency, having personally handled issues such as over-selling and addressing customer concerns. Tammy's story highlights the significance of self-belief, perseverance, and adaptability in building a successful business in the digital age.
The How I Made it team is on a summer break but we’ve curated a special summer series featuring some of our favourite episodes.
Our second episode in this summer series features Tammy Hembrow who joined the Julie-anne Sprague in August 2022 where she shares her story of being told her life was ruined when she unexpectedly fell pregnant at 19. She’d go on to develop a fitness app and clothing brand that put her on the Young Rich List with an estimated $38 million fortune.