Join Ann Marie Taepke, a Producer for the Holderness Family, and Sam Allen, a talented Video Editor, as they share behind-the-scenes stories from this year's creative journey. They dive into memorable videos, with Kim's rule-breaking escapades highlighted. The duo reflects on the chaos and collaboration that fueled their success, revealing how their 'unhinged' approach led to spontaneous and innovative content. Listeners will enjoy their humorous take on the creative process and the fun dynamics of their team!
The Holderness Family emphasizes the value of creative freedom and experimentation in content creation, leading to entertaining and relatable videos.
The hosts reflect on their collaborative team dynamics, showcasing the essential roles team members play in producing engaging content.
Deep dives
The Appeal of Bombas Socks
Bombas socks are highlighted as an ideal solution for keeping feet warm and comfortable during colder months. Their design emphasizes softness and cushiness, making them a popular choice for those seeking cozy footwear. The brand's social responsibility is also underscored, as every purchase results in a donated pair to someone in need, providing essential clothing during winter. This initiative demonstrates Bombas' commitment to giving back, enhancing the emotional appeal for customers considering these socks.
Mint Mobile's Unique Approach
Mint Mobile aims to provide affordable wireless service amidst rising inflation by offering plans at significantly reduced rates. The introduction of a reverse auctioneer presents a unique and engaging way to market their services, allowing customers to witness the gradual decrease in prices. The company's straightforward pricing model ensures that customers receive premium service without the burden of high costs, making it an attractive option for budget-conscious consumers. This innovative strategy illustrates how Mint Mobile seeks to differentiate itself in a competitive market.
Reflecting on a Busy Year
The hosts reminisce about a productive year for the Holderness Family, noting their substantial output of videos, podcast episodes, and various projects. They take pride in their charitable contributions, having raised a significant amount to support local causes. The discussion reveals the collaborative nature of their work, highlighting the roles of team members who contribute to their creative process. This sense of teamwork and shared accomplishment enhances their rapport and sets a positive tone for future endeavors.
Embracing Unhinged Creativity
Throughout the episode, the hosts share anecdotes about their most unhinged and creative video shoots, illustrating how experimentation fuels their content. They emphasize the importance of letting loose and embracing silliness in their work, often leading to unexpected and entertaining results. This creative freedom has allowed them to explore unique concepts, such as humorous takes on societal topics, making their content resonate with audiences. Their willingness to take risks and enjoy the process underscores a refreshing approach to content creation.
Every year on the podcast we do a round-up of our favorite moments, but this year we decided to do something a little different. This week we kick off a two-part series "behind the music" with Ann Marie Taepke and Sam Allen, our two of our integral team members. We had so much fun in this podcast, it had to be two parts. In Part One, we share our favorite videos and the stories behind creating them. We talk about why Kim loved breaking the rules, the fun police, and how being unhinged made this year fun. We will release Part Two on December 24, 2024 before taking two weeks off for the holiday. Listen and tell us what your favorite videos/moments were!
Kim and Penn are award-winning content creators known for their online videos, including original music, song parodies, and comedy sketches. Their videos have resulted in over 2 billion views and 9 million followers across their social media platforms since they (accidentally) went viral in 2013. They have a New York Times bestselling book on ADHD, best-selling book on marriage communication, a top-rated podcast, a fun-filled family card game, and most recently, they were the winners on Season 33 of The Amazing Race.
The Holderness Family Podcast is produced by Ann Marie Taepke and edited and engineered by Max Trujillo of Trujillo Media and Sam Allen.