
 Bookworm
 Bookworm 230: The Science of Scaling by Dr. Benjamin Hardy & Blake Erickson
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 Aug 29, 2025  Dive into a transformative discussion on setting audacious goals and redefining success. Reflect on the balance between personal dreams and daily responsibilities while nurturing friendships through technology. Discover insights on scaling in business, the importance of clear objectives, and the challenges engineers face during optimization. The conversation also navigates the evolution of publishing in the digital age and the role of simplicity in effective scaling. Get inspired to set bold goals and streamline your focus for impactful growth! 
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Beta App To Build Friendships
- Mike tested a friendship habit tool by using Jesse J. Anderson's beta app to follow up with people.
- He plans to continue using it to systematize regular check-ins and maintain relationships.
Impossible Goals Reshape Strategy
- Setting an "impossible" goal forces you to rethink current approaches and enables radical change.
- Benjamin Hardy frames growth as a function of Frame, Floor, and Focus to simplify scaling decisions.
Use Deadlines As A Power Tool
- Set a tight, challenging timeline to make the future a tool that improves present actions.
- Use an "impossible" deadline to force filtering of nonessential work and accelerate decisions.


















