Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking

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Sep 24, 2025

Nico Gorroño, an SEO and AI expert, leads AI Ranking and the AI Ranking Skool community. He dives into using AI automations to scale transactional pages efficiently and discusses the rising impact of short-form video in search rankings. Nico shares his insights on avoiding pitfalls in AI-driven content and emphasizes the importance of maintaining quality with original human insights. He also explores effective link-building strategies for 2025 and hazardous trends like shiny object syndrome in the SEO space.

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INSIGHT

Niche-Specific SEO Realities

SEO strategies often work in one niche but fail in another due to differing contexts and luck.
Treat advice with a large grain of salt and test strategies before dismissing them.

INSIGHT

Short-Form Video Rising In Search

Short-form videos are increasingly indexed and can outrank larger sites in search results.
Videos capture more screen real estate and can effectively displace traditional results.

ADVICE

Automate Transactional Location Pages

Create transactional pages for each service-location pair and automate content with GPT.
Break generation into small modules (200 words sections) to keep pages unique and scalable.

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E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO.

We cover everything from exact prompts, to scaling AI content safely, to the surprising power of mobile video in search rankings, and why tribalism still runs rampant in the SEO community.

Nico shares how he builds hundreds of transactional pages with AI, the right (and wrong) way to scale content, and what tools can give you a serious edge. We also get into backlinks, EEAT, parasite SEO, and why greed and velocity are the biggest mistakes people make.

Whether you’re an SEO pro or just starting to explore AI-driven strategies, this episode will give you both practical tactics and a big-picture look at where search is headed next.

Topics we cover: - Why SEO advice often works in one niche but not another - The rise of short-form video in Google search results - How to scale from 10 to 1,400 pages without penalties - Automations that generate pages, content, and images at scale - Why EEAT and topical authority matter more than ever - Link building strategies that actually work in 2025 - The dangers of shiny object syndrome in AI + SEO

⭐️ Join the AI Ranking Skool Community - https://www.skool.com/ai-ranking ⭐️ Nico’s Site - https://www.airankingskool.com/ ⭐️ Nico’s Youtube - https://www.youtube.com/@Nico_AIRanking ⭐️ Nico’s Linkedin - https://www.linkedin.com/in/nico-gorrono/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Theory on SEO 01:07 Tribalism and Hostility in the SEO Industry 02:37 Short Form Videos and SEO 06:18 Automations and AI in SEO 09:22 Scaling Content and Avoiding Doorway Pages 30:08 Link Building and SEO Best Practices 34:52 The Importance of EEAT in 2025 35:45 Diversifying Content for Better EEAT 35:56 Challenges with Blog Posts and Indexing 37:27 The Role of Author Bios and Trustworthiness 38:35 Scaling Content with AI: Risks and Rewards 39:44 Diversification and the Importance of YouTube 41:12 Understanding Algorithmic Hits and Recovery 45:11 The Cat and Mouse Game of AI Content Detection 46:16 The Mom Test for Content Quality 46:57 Using Dynamic Elements to Enhance Content 47:38 The Success of AInvest's Dynamic Content 48:44 The Future of Monetizing Websites 50:10 Leveraging AI Tools for Content Creation 51:46 Simplifying Workflows with AI Automation 54:49 The Pitfalls of Shiny Object Syndrome 59:35 Balancing Automation and Complexity 01:08:14 Concluding Thoughts and Where to Find More

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #growthhacking #digitalmarketing