The BarberShop with Shantanu What Makes India’s Top Creators So Successful? Tanmay Spills the Secrets With Shantanu
Nov 8, 2024
Tanmay Bhat, a leading Indian comedian and content creator, shares insights on what fuels the success of top creators in India. He praises creators like Zakir Khan for his wisdom and Kunal Kamra for his surprising farming ventures. The conversation dives into embracing creative risks and learning from failures, while also exploring the thrill of brand collaborations, particularly in advertising. Tanmay emphasizes the importance of collaboration and building connections to enhance creativity and drive success in the content landscape.
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Recover Fast From Risky Failures
- If a risky campaign fails, return quickly to the reliable idea that works for your brand.
- Keep testing riskier concepts but salvage performance by doubling down on proven approaches.
Value Of High-Pressure Seasonal Work
- High-pressure seasonal IPs like Dream11 require creativity under intense scrutiny and can significantly elevate a creator's work.
- Consistently producing high-quality output year after year becomes a brand-defining challenge and opportunity.
Embrace Failures To Maintain Creative Pace
- Doing great work occasionally is easier than never producing anything bad; accepting failures enables creativity.
- A strong yearly slate of work becomes a retrospective showcase that builds brand credibility over time.