The Construction Leading Edge Podcast Scaling Fast? Stop Chasing Sales and Fix THIS First with Cole West | E416
Nov 3, 2025
Cole West, project manager and integrator at Matchless Concrete Construction, shares insights from his transition from corporate retail to construction. He reveals how rapid growth led to chaos and inefficiencies, emphasizing that selling more isn't the solution. Instead, Cole discusses the 'Big 5' strategy and weekly planning meetings that enhanced accountability and streamlined operations. He highlights a critical mindset shift that saved the company $45k/month. Tune in to discover how systematizing business can transform firefighting into control.
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Attract Corporate Talent With Clarity
- To attract corporate talent, document what the role requires and show a clear path and work-life balance.
- Make job duties simple and show how the hire will contribute and win in the company.
Growth Without Systems Bleeds Profits
- Rapid growth without systems creates chaos and profit leaks in construction businesses.
- You cannot outsell inefficiency; you must systematize to retain margin and control.
Avoid Costly Last-Minute Rentals
- Plan equipment and materials ahead to avoid costly last-minute rentals and waste.
- Small planning changes cut rental costs drastically (from ~$55k to ~$5k in initial months).