The Happiness Lab with Dr. Laurie Santos Why our Brains Don't Fear Climate Change Enough
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Jan 2, 2024 
In this enlightening discussion, Harvard psychologist Dan Gilbert dives into why climate change fails to trigger our alarm systems. He explains the psychological barriers that make us apathetic toward long-term threats, contrasting that with our instinctual reactions to immediate danger. Gilbert offers insights on harnessing human psychology to inspire climate action, emphasizing the power of social emulation and framing environmental issues in relatable terms. He also highlights how meaningful strategies can enhance our well-being while addressing climate challenges.
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Why We Don't Fear Climate Change
- Humans react strongly to threats that are personal, intentional, and morally outrageous.
- Climate change often lacks these qualities, hindering our threat response.
9/11 vs. The Flu
- After 9/11, the US reacted strongly and invaded a country.
- Yet, more people die annually from the flu, but the response is muted, highlighting our biased threat perception.
The Power of Intent
- Studies reveal we experience more pain from intentional harm than accidental harm.
- This explains why climate change's lack of intent makes it less alarming.