Why the Last Mile Is Your First Impression with Sheila Berry

In this episode, Sheila Berry, CRO at UniUni and former Shopify executive, joins Norbert Strappler to unpack what real innovation looks like in eCommerce, and why the delivery experience defines your brand as much as your product does.

Sheila Berry is the Chief Revenue Officer at UniUni. With over a decade in retail tech and logistics innovation, she has helped brands scale through smarter partnerships, data-driven strategy, and customer-first delivery.

UniUni combines AI automation with flexible driver networks to deliver faster, cheaper, and more transparent last-mile experiences for eCommerce brands across North America.

The No.1 eCom Operations hack
“Meeting the customer where she's at, doing what you say that you're going to do is the single biggest thing that a carrier can do to help drive brand repeat purchase and hire net promoter scores for a brand.”

You Will Learn:

Show Notes:

Let’s keep learning and growing together in the world of eCommerce!

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