The Voice of Retail Taking Chicken to the Next Level: Richard Scofield, President, St. Hubert Chicken: Best of The Food Professor Podcast
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
In this special episode, I am thrilled to be sharing an excerpt from my The Food Professor podcast with Dr. Sylvain Charlebois.
Our very special guest for this episode is Richard Scofield, Président et Chef de la direction at Groupe St-Hubert. We start by asking Richard to assess the health of the brand today versus his ambition for the business -is he at where he wants to be as a team and leadership and in the minds of consumers.
Next, Lots of chicken is found in restaurants, but St-Hubert stands above the rest. If we think of serving a good chicken as table stakes from a strategy point of view in a chicken restaurant, what differentiators does the business have /does he pursue that contribute to their success. Then we talk risks to the company, franchisee governance, and products coming to a grocery shelf near you!
Thanks for tuning into this special episode of The Voice of Retail. If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast. Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!
I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Have a safe week everyone!
About Richard
In October 2015, Richard Scofield was appointed President of Les Rôtisseries St-Hubert and in charge of the entire restaurant division for St-Hubert Group. Since joining the company, Mr. Scofield has had a fantastic career progression. Knowing how to rally teams around a common vision, Mr. Scofield developed strong collaborative leadership over the years and implemented various strategies that helped the network to achieve enviable results on the market.
Richard Scofield joined Les Rôtisseries St-Hubert in April 2004 as General Manager. For more than five years, his mandate was, among other things, to ensure the solid and healthy evolution of the Express concept. Since 2004, Mr. Scofield has succeeded in various leadership roles at the Head Office, from Supervisor for all corporate rotisseries to Assistant Director for Express locations. Within this role, Richard was responsible for ensuring the sound operations of all franchises and corporate Express locations, development and new openings of this concept.
In January 2010, Mr. Scofield became a Director of Operations and was responsible for all franchised and corporate rotisseries, new openings and recruiting franchisees. In November 2011, he was promoted to become the new Vice-President of Operations.
The one who came from a family of restaurant owners and was himself owner of Pizzédelic restaurants in the early 2000s was also mandated by RECIPE in December 2017 to manage the Harvey’s banner in Quebec. He joined St-Hubert Foundation Board of Directors as an Administrator since its creation and involve himself in several causes, especially the ITHQ.
About Sylvain Charlebois
Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.
He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.
Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.