Real Estate Team OS Your 2026 Game Plan with Mark Hiller and Drew Coleman | Ep 093
This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon.
MARK HILLER
Finding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons from that person and process, explains how he preserved profits as his housing market slowed to a halt, and gives you specific tips for working successfully with virtual assistants.
Go inside Hiller Group, a 12-agent, 5-staff, 8-VA team in Niceville, Florida.
Watch or listen for insights from Mark on:
- What allowed him to double his transaction count and start his team
- Specific things his Director of Operations did to set them up to double agent count without adding any additional cost
- How they successfully integrated 8 VAs into their organization and how they’re tasked
- Why quarter-to-quarter planning makes more sense for his team than annual planning
- How he preserved profit while losing 100 transactions as the housing market halted back in 2022
- A top takeaway for you: “You can’t scale chaos. Get your people aligned and watch the business become fun again.”
- His top takeaway from Unlock (standards!)
DREW COLEMAN
Opt Real Estate is a 100-person company on pace to for 1,000 transactions and more than $500M in sales. But for Founder Drew Coleman, that’s not a goal - it’s an outcome of a dedication to “fabled service” for agents and their clients.
Be sure to listen for a great Olympics metaphor that serves as an important reminder and even a caution about recruiting and retention!
Watch or listen for insights from Drew on:
- His goal of becoming “the best brokerage that’s ever existed,” how it’s like a team, and what “best” means
- Who’s successful in the Opt system
- The transformative nature of FUB’s open API and how tools like Sisu, Rokrbox, StackWrap, and HouseWhisper help
- The value of in-house and offshore talent
- What they walk agents through for annual business planning
- An AI solution they’re working on for 2026
- A top takeaway for you: “Success requires two things: a path for agents to grow and a culture that fuels, not drains, their momentum.”
- His top takeaway from Unlock (Zillow Pro!)
Team Bot (free, always on):
→ https://realestateteamos.com/bot
Connect with Mark Hiller:
→ https://www.instagram.com/markhillerfl
Connect with Drew Coleman:
→ https://www.instagram.com/drewcoleman
→ (503) 351 3739
Connect with Real Estate Team OS
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/