David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
What should be done in-house vs agency-side?
How do you identify what is best for you , benefits or downsides .
What is more efficient?
Importance of teams feeling familiar across organizations - is automation diluting learning opportunities for new SEOs?
SEO in 2025